Search Results: tiffany
Beijing Roundup: Gap in China, Tiffany & Co Celebrates, Beijing Vs Shanghai Fashion Week
In this week's Beijing roundup: China's first Gap stores set to open; Tiffany & Co. holds a lavish event at the Forbidden City; and Chinese bloggers debate the age-old question:… Read More-
Tiffany, Other Luxury Retailers Push Digital Outreach In China Market
Despite the massive cost inherent in large-scale advertising campaigns, major luxury retailers still contend with relatively low customer loyalty in Mainland China, as Chinese luxury buyers have a knack for… Read More 
How LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China. Read More
Why Sex Doesn’t Always Sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
Bernard Arnault Is Now the World’s Richest Person. Thanks China?
Bernard Arnault has dethroned Jeff Bezos as the world’s richest person, with demand for LVMH brands pushing his net worth to $186.3 billion. Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
