Search Results: secoo
How Prada Stresses E-Commerce in New China Plan
While it also opened new stores this year, Prada is hellbent on creating more e-commerce opportunities in China these days. Jing Daily explains how. Read MoreIs Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read MoreCan Prada Reach 6 Billion in Revenue Without China?
After years of downturns, Prada is going full speed ahead. But can the brand reach $6 billion in revenues over the next four to five years? Read MoreIs It Too Late for Japanese Luxury Resale in China?
Although accounting for a relatively small sliver of total luxury sales, China’s high-end resale market is on the rise. Read MoreThe Next Frontier for Chinese Luxury Resale Platforms: Their Own Brands?
Following years of steady growth, secondhand luxury e-commerce has become a red-hot space in emerging markets like China. Read MoreWhy Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read MoreWhat the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read MoreDolce & Gabbana Can’t Get A Break, Nor Do They Deserve One
Following D&G's infamous China campaign, the brand sued Diet Prada for defamation. Now the case has resurfaced, proving audiences haven't forgotten Dolce's blunder. Read MoreWhat Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read MoreThe ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More