Search Results: millennial
Chinese Millennials are Rewriting the Future of Luxury Brand Experience
With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
Why Most Luxury Brands Fail with Chinese Millennials
Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More
One Question, Three Answers: Are Chinese Millennials Willing to Pay More for Sustainable Goods?
In our latest column, we pose a hot button question to executives, researchers, and consumers to demystify one aspect of the business of luxury in China. Read More
Chinese Millennials & Anti-Aging Pills: A Love Story
Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
China’s Millennial Burnout Culture Wear Luxury Like a ‘Badge’
Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More
6 Traits of Chinese Middle-Class Millennial Shoppers
The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More
4 Reasons Why Luxury Rentals Could be a Hit with Chinese Millennials
Luxury rental appeals to the Chinese millennials who are experience-seeking, environmentally-friendly, self-fulfilled, and tend to be in debt. Read More
How Sotheby’s is Curating Luxury Experiences For Millennials
Daniel Langer discusses how Sotheby's is shaping the future of luxury among millennial consumers through the lens of its upcoming Hong Kong auction. Read More
