Search Results: local brands
Pooches In Chau Rising, Asics Goes Local, And Redmi’s At Hogwarts: China Collabs Of The Week
In this week’s collab news, we talk tech, pets, and streetwear. Brand tie-ups suggest working with emerging names is the best way to connect with Chinese subcultures. Read More
Mango And Other ‘Masstige’ Brands Shutter After Struggling In China. Could The US Offer New Hope For Them?
Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion. Read More
Grace Chow Shoots And Scores, Levi’s Goes Local, And William Chan’s Latest: China Collabs Of The Week
The latest collab developments in China’s streetwear scene see KOLs Grace Chow and William Chan team up with American household names. Read More
Adidas’ Deep Dive Into Chinese Culture Aims To Re-energize The Local Market
How has the sportswear giant built its cultural credibility in China and gained access to the country’s artistic talent pool? Read More
Could the Middle East Be The ‘New China’ For Luxury Brands?
Luxury brands are no strangers to the Middle East, with the likes of Dubai and Abu Dhabi establishing themselves as high-end magnets in recent decades. Read More
All To Play For: Brands Get Creative With Mahjong To Win Over Consumers
Brands like Hermès, Louis Vuitton, even Durex, are giving the traditional game a makeover. Jing Daily surveys how brands are creatively updating mahjong and the pitfalls to avoid. Read More
China’s Luxury Market 2023: 5 Trends For Brands And Marketers
With China’s reopening in 2023, the luxury market is poised to make a comeback. What trends do you need to know to ride the wave? Read More
Chinese Gen Z Want Exclusivity And Local Retailers Are Listening
A rising number of Chinese retailers are launching their own brand collaborations, driving consumers to stores and leveraging cultural capital. Here’s why the trend isn't slowing down. Read More
Luxury Brands Shun Valentine’s Day, Set To Double Down On Romantic Chinese Festivals
After a subdued Valentine’s Day, brands are likely to increase their marketing investment in upcoming romantic Chinese holidays like 520 and Qixi. Read More
Are Brands Ready To Reconnect With Chinese Travelers In 2023?
As China reopens its borders, travel retail is set to resurge. But how can brands leverage the new dynamic and cater to rapidly changing preferences? Read More
