Search Results: livestreaming e-commerce
TikTok Owner Bytedance Puts Social E-Commerce On A Pedestal
Bytedance, the owner of short video platform Douyin and TikTok, has launched an e-commerce department after two years of dabbling. Read More
Tips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More
French Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
Is Prada A Dark Horse In China’s E-Commerce Race?
Prada was late to the online shopping game in China, but its most recent digital steps have been ahead of the curve. What’s behind this change? Read More
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
Eight Things that Rocked China E-Commerce in 2019
2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More
E-commerce in 2019: Year of The Livestreamer
Live-stream e-commerce saw 71.2% year over year growth this year. Brands should consider the most appropriate platform depending on their product category. Read More
