Search Results: livestream
JD.com Cashes In On Livestreaming
China’s e-commerce giant JD.com has ramped up its livestreaming efforts by opening a base in Shaanxi Province dedicated to the billion-dollar medium. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Navigating Fake Livestream Traffic in China: A Guide For Brands
From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More
Hour-Long Livestreaming Event Sets New Beauty Sales Record for DFS
Leading travel retailer DFS launched its first in-store livestreaming event for customers this week with outstanding results. Read More
Has Livestream Selling Peaked in China?
The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling? Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
The inaugural Jing Daily x Content Commerce Insider white paper E-commerce livestreaming has taken off over the past year, and China’s recent coronavirus experience has cemented its importance as a… Read More
Next-Level Livestreaming: How Brands Can Profit From China’s Top E-Commerce Trend
Join Jing Daily and Content Commerce Insider (CCI) on Wednesday, August 5 at 11:30 a.m. ET / 5:30 p.m. GST for the "Next-Level Livestreaming: How Brands Can Profit From China's… Read More
