Search Results: livestream
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
E-commerce in 2019: Year of The Livestreamer
Live-stream e-commerce saw 71.2% year over year growth this year. Brands should consider the most appropriate platform depending on their product category. Read More
Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya
All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
Xiaohongshu Dips Into E-commerce Livestreaming
Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More
Could WeChat Livestream Be a Shortcut For Brands to Sell?
Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More
The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze
As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More
In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat
Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
WeChat Uses Mini-Programs to Enter Livestream Shopping Arena
Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
