Search Results: livestream
What China’s Tightening Grip on Livestreaming Could Mean for Luxury
China has announced plans to increase regulations on livestreaming content and limit spending by users, spelling trouble for luxury brands. Read More
Is Baidu’s New Livestream Investment Really Fraudulent?
YY Live, the livestreaming platform Baidu plans to buy for $3.6 billion, has been deemed fraudulent in a Muddy Waters Research report. Read More
Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021
Jing Daily sister publication Jing Culture & Commerce has released “Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021”, the first report to focus on livestreaming in the context… Read More
The Wang Han Scandal Delivers Another Blow To Celebrity Livestreaming
Chinese TV host Wang Han stirred controversy recently after receiving a $15,000 fee to host a livestream where most of the sales were returned. Read More
Top Livestreamer Viya Launches Her Own Collection
Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
Digital Connections: What Arts Organizations Can Learn From China’s Livestreaming Trend
Join Jing Culture & Commerce, Fliggy, the travel services platform of Alibaba, and The British Museum for an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and… Read More
JD.com Cashes In On Livestreaming
China’s e-commerce giant JD.com has ramped up its livestreaming efforts by opening a base in Shaanxi Province dedicated to the billion-dollar medium. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Navigating Fake Livestream Traffic in China: A Guide For Brands
From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More
Hour-Long Livestreaming Event Sets New Beauty Sales Record for DFS
Leading travel retailer DFS launched its first in-store livestreaming event for customers this week with outstanding results. Read More
