Search Results: live-streaming
Apple Opens a Douyin Account. Will It Pay Off?
Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More
How Long Can Duty-Free Prop Up China’s Luxury Market?
E-commerce and duty-free have been unexpected beneficiaries of the disruption caused by COVID-19. Global luxury should be quick to get on board. Read More
Japanese Luxury Resale Platforms Partner With Alibaba In China
Although perceptions of pre-owned luxury are changing, China has a long way to go before secondhand luxury becomes mainstream like it has in Japan. Read More
Is It Too Late for Japanese Luxury Resale in China?
Although accounting for a relatively small sliver of total luxury sales, China’s high-end resale market is on the rise. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Everybody Wants To Be The Next Li Jiaqi
China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
What China’s Livestreaming Boom Means for International Luxury Retailers
E-commerce livestreaming has been on a global march over the past year, with major industry repercussions. Read More
When Will Luxury Brands Take Resale In-House?
In the established luxury markets of North America, Europe, and Japan, resale has become a big business, one that is only becoming more important with younger consumers displaying a preference… Read More
Will Global Brands Take the Podcast Plunge in China?
Branded content could be the next frontier for podcasts in China, as audio platform Lizhi announced its partnership with toy maker Pop Mart last week. Read More
