Search Results: little fresh meat
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
How This Chinese Brand Leveraged Looney Tunes for Digital Success
We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co. Read More
The R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19
Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More
The It Bag Goes Unisex in China
Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
R3’s July List Reveals the New Brand Ambassadors to Look Out For
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
