Search Results: gen-z
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
China’s TV Show ‘Go For Happiness’ Breaks Records
Go for Happiness just became China’s highest-rated reality TV show ever. How does it stay relatable with former celebrity stars? Read More
Marketing Experts’ Top Tips For Brand Collaboration In China
A preview to Big in China: Brand Collaboration, marketing experts discuss what you need to know about co-branded launches in China. Read More
How China’s Gen Z Threatens Luxury As We Know It
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Read More
Full Steam Ahead For Shein Despite Mounting Concerns
Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe. Read More
China’s Skateboarding Roll Is Just Beginning
Skateboarding has been exploding in popularity in China since the Tokyo Olympics. Jing Daily explores why the sport, and culture, are becoming mainstream. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
Are Luxury Brands Pushing Out China’s Middle Class?
Frequent price hikes are turning away loyal customers. How far will brands go to achieve exclusivity before thinning out their clientele? Read More
Four Trends From China’s Outdoor Leisure Boom
Mainlanders’ love affair with the great outdoors shows no sign of slowing. Jing Daily analyzes four trends from this market boom. Read More
Why Modern Collectibles Are Built for Gen Z
With Gen Z valuing everything that traditional luxury fashion stands against, inclusive brands like Telfar have been on the rise. Read More
