Search Results: dior
Chinese Whispers: Dior Utilized Huawei’s Digital Marketing Platform for Latest Runway Show, and More
The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More
In 2018, Brand Value for Chanel, Dior, Hermès Climbed on China Buying
The luxury brands in the Brand Finance Global 500 2019 have seen overall growth in their brand values, largely due to the expenditure in the Chinese market. Read More
In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat
Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
4 Provocative Statements from “Beyond Dior: The Business of Chinese Fashion” Event
A trio of fashion experts gathered at China Institute to discuss the state of the nation’s fashion market and its influence, and here are four most provocative statements. Read More
Fake Dior Fashion Week Tickets? China Seller Hawks Front Row in Paris for $146K
VIP passes that promise access to hip luxury brands’ fashion week shows and events are being offered at prices ranging from $732 to $146,325 in China. Read More
Chinese Whispers: Dior Launches Official Account on Short Video Site Douyin, and More
To celebrate Chinese Valentine's Day, French luxury label Christian Dior opened an official account on Douyin, the country's viral short video platform. Read More
Dior’s Pushy Relaunch of Iconic Bag Backfires in China
A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More
Gucci, Chanel, and Dior Lead on Chinese Social Media: PARKLU Report
A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More
Dior Puts Youth Before Tradition at Haute Couture Shanghai Show
In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase… Read More
Dior’s Feminist Message Feels Much More Muted in China
Many Chinese consumers are still saying “C’est Non, Non, Non, et Non” to feminism. Read More
