Search Results: burberry
Burberry Taps Tencent For Shenzhen Social Retail Store
Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Read More
Why Burberry’s Problems Should Scare All Luxury Brands
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Read More
Burberry’s China Sales Grow Above Pre-COVID Levels In Q1
Burberry has been launching product-focused digital initiatives in recovering markets like China and Korea, and it’s seen some early positive results. Read More
Can Burberry Weather the COVID-19 Storm by Discounting?
Burberry saw an early recovery thanks to China and South Korea. However, their current growth remains questionable as the brand deploys steep discounts. Read More
Burberry to Host Fall 2020 Runway Show in Shanghai
Burberry is taking its Autumn/Winter 2020 runway show to Shanghai as part of its dedicated program to reach China’s savvy, young consumers. Read More
Following Hong Kong Hit, Burberry Announces Bounce Back Strategy with Tencent
This morning saw British super brand Burberry report strong H1 results, despite continued unrest in Hong Kong shaking profits in the region. Read More
Is Burberry’s Momentum Here to Stay?
Burberry seems to be on the right track to having a business turnaround, but the question remains to be whether the current upward trend can be sustained. Read More
Here’s How Burberry, MCM, Montblanc Celebrated Children’s Day in China
Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More
Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
Chinese Whispers: Burberry’s Retail Reshuffle in Shanghai, and More
Burberry has shut down four retail stores in Shanghai since August 2018, according to a report by the Chinese fashion news site No Fashion. Read More
