Search Results: Weibo
What Weibo’s Rebound Means for Digital Luxury Marketing
After a significant decline in user numbers last year, growth has picked up for the microblogging platform as it remains an important tool for brands to reach Chinese consumers. Read More
World Cup Unites BMW And Mercedes-Benz Against Audi On Weibo
The two luxury auto underdogs team up to cheer on the German soccer team on Weibo while top rival Audi is left to "weep in the corner." Read More
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
Weibo vs. WeChat – Live Webinar
A recent report from Accor Hotels stated that more than 91% of Chinese tourists used social media while traveling overseas, compared to just 25% of Australians. Luxury brands can't ignore… Read More
Infographic: How To Reach Chinese Tourists Through WeChat And Weibo
Chinese travelers are highly connected on social media, which makes a strong social marketing strategy vitally important for attracting them. Read More
Fake Holidays, Hot Moms, And Angry Birds: The Top 5 Sina Weibo Luxury Campaigns Of 2013
See which social media marketing projects made the cut in Jing Daily's year-end list. Read More
Live Webinar: Weibo Vs. WeChat
The vast majority of Chinese travelers use social media when traveling overseas. A new Jing Daily and China Luxury Advisors webinar will discuss how businesses can use Weibo and WeChat… Read More
Harrods’ Christmas Weibo Campaign Engages London’s Chinese Tourist Influx
A new Harrods online-to-offline campaign is likely to benefit from London's rapidly growing number of Chinese visitors. Read More
The Former English Tutor With One Million Weibo Fans: Fashion Blogger Peter Xu
As a former English tutor who transformed into a Chinese fashion celebrity, Xu has built his brand on thinking outside the box. Read More
CCTV’s Starbucks Attack Backfires As Weibo Users Sound Off
China's social media response to the state-run outlet's critique of Starbucks' China prices has been mostly disdainful—but not toward Starbucks. Read More
