Search Results: Weibo
Harrods’ Christmas Weibo Campaign Engages London’s Chinese Tourist Influx
A new Harrods online-to-offline campaign is likely to benefit from London's rapidly growing number of Chinese visitors. Read More
The Former English Tutor With One Million Weibo Fans: Fashion Blogger Peter Xu
As a former English tutor who transformed into a Chinese fashion celebrity, Xu has built his brand on thinking outside the box. Read More
CCTV’s Starbucks Attack Backfires As Weibo Users Sound Off
China's social media response to the state-run outlet's critique of Starbucks' China prices has been mostly disdainful—but not toward Starbucks. Read More
For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story
In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans. Read More
Over-The-Top ‘Tiny Times 2′ Trailer Lights Up Weibo
The newly released trailer for the second installment of the controversial, box office record-breaking film series "Tiny Times" is catching fire as the hottest topic on China's top microblogging platform. Read More
BMW’s Fabricated ‘Ctrl Z Day’ Sparks Viral Sensation On Weibo
The automaker has officially proven that it's possible to harness the power of social media to invent a brand new holiday, which it recently did to promote its Z4 model in a popular campaign on the Chinese microblogging platform. Read More
Fashionbi Webinar: The Brands’ Battle on Weibo
Fashionbi, the first database to track the digital marketing activities of fashion and luxury brands worldwide, is going to hold a Webinar on July 16. Read More
Now You Can Buy A (Smart) Car On Sina Weibo
One month after launching its WeiboPay service and partnering with China's leading budget smartphone maker Xiaomi to sell its MI2 device, today Sina Weibo launched a new campaign to sell a slightly larger object: a special edition Smart Fourtwo. Read More
IWC Promotes New Beijing Flagship With Sina Weibo Competition
Fresh off its recent boutique opening at Pacific Place in Hong Kong, on November 22 Swiss luxury watchmaker IWC Schaffhausen opens its latest flagship at Beijing's new Parkview Green mall. Read More
For Luxury Brands, Is Weibo Still Worth It?
For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, for the last 18 months three-year-old Sina Weibo has been the focus of most major brands' online PR efforts in mainland China. Read More
