Search Results: Vogue China
Why ‘Invisible Luxury’ Is China’s Latest Trend
Young consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Will Teenage Debt Cripple China’s Luxury Market?
China’s economy is booming, but its Generation Z, famous for its love for luxury, is accumulating debt faster than any previous generations. Read More
How Moschino’s Digital Plunge in China Is Paying Off
Jing Daily caught up with Stefano Secchi, the managing director of Moschino, to discuss the brand’s big digital move and more. Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
Will China’s Big Tech Crackdown Affect Luxury
Alibaba’s internet browser has been removed from various Chinese app stores, an escalation of the conflict between Big Tech and Beijing. Read More
China’s Next ‘It’ Designer: Chen Peng
Known for his colorful oversized puffers, Chen Peng has won the inaugural Yu Prize at Shanghai Fashion Week, hosted by entrepreneur Wendy Yu. Read More
Insider Tang Shuang on China’s Fashion Media
The influential fashion critic Tang Shuang talks to Jing Daily about the future of fashion publishing in China and much more. Read More
