Search Results: Tencent
JD.com and Tencent invest $863m in Vipshop, China’s Third-place E-commerce Platform
How Vipshop has grown from a modest Guangzhou startup to an e-commerce giant is something of a mystery. Here's Jing Daily’s take on the 4 core strategies. Read More
Should Luxury Brands Be Excited About Tencent’s Advertising Claims?
Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a… Read More
Tencent CEO Pony Ma Dethrones Jack Ma as China’s Richest Man
The owner of the country's popular social media app WeChat has unseated Alibaba founder Jack Ma to become the richest person in China. Read More
Alibaba and Tencent’s Fight over Chinese Cashless Spenders Escalates
China's two leading mobile payment apps are both implementing marketing campaigns to promote the "cashless" concept in August. Read More
Tencent Tests WeChat Features to Make Offline Retail More Intelligent
Tencent is catching up with Alibaba's 'new retail' lead in offering an online-to-offline commerce solution that integrates WeChat and mini programs. Read More
Trending in China: Zhang Zetian at Paris Fashion Week, Tencent Stock Tumbles
Zhang Zetian appears at Dior and Guo Pei show during Paris Fashion Week, and LeEco employees demand payback after the company's assets are frozen. Read More
Tencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users
As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More
Tencent Fights Back Against WeChat’s ‘Zombie’ Invasion
The tech giant announced that it has deleted fake accounts being used for the practice of "brushing," or bolstering numbers to help influencers gain advertising revenue. Read More
Viva Tech: 3 Days of Innovation and 1 Historic Tencent-Publicis Agreement
Earlier this month, Paris was the backdrop to one of the largest tech extravaganzas this side of the Atlantic. Read More
WeChat Developer Tencent Outshines Facebook On ‘Most Valuable’ Brand List
Thanks to the rapidly growing popularity of Chinese mobile app WeChat, a new report names Tencent as one of the top brands in the world. Read More
