Search Results: Piaget
China’s Weak July Could Spell Trouble For Luxury Brands
China announced its total retail sales of consumer goods during July reached $4.64 million (3.22 billion yuan), which was lower than predicted. Read More
Despite Hard Times In Q4, Richemont Is Confident in China And Alibaba
Despite a ripple effect from the COVID-19 pandemic during Q4, Richemont’s Chairman is confident in both the group’s online shift and China’s recovery. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
When Will Hong Kong’s Luxury Retail Market Recover?
Hong Kong’s luxury retail sales plunged at the beginning of 2020 due to the double whammy of social unrest and the COVID-19 outbreak. Will it ever recover? Read More
Marketing Rules For A Recession
Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More
Olay’s Ambassador Controversy Startles China’s Tax Authority & More
Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More
The Dark Side of China’s Idol Economies
For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More
Jewelry Sales Expected to Plummet in China This Valentine’s Season & More
Shuttered stores during the Valentine’s season are shuttering jewelry businesses by as much as 60% in the first quarter, according to analysts' estimate. Read More
China’s Consumers Want ‘Lucky Luxury’
When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More
