Search Results: Piaget
Marketing Rules For A Recession
Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More
Olay’s Ambassador Controversy Startles China’s Tax Authority & More
Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More
The Dark Side of China’s Idol Economies
For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More
Jewelry Sales Expected to Plummet in China This Valentine’s Season & More
Shuttered stores during the Valentine’s season are shuttering jewelry businesses by as much as 60% in the first quarter, according to analysts' estimate. Read More
China’s Consumers Want ‘Lucky Luxury’
When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More
LuxeCX: Customer Experience in Luxury Conference
Join senior executives at the inaugural LuxeCX: Customer Experience in Luxury conference, an event hosted Wednesday, Sept. 25 by Luxury Daily that is focused on the critical role of customer experience in the… Read More
The Most Discussed ‘It’ Fashion Items for China’s Youth in 2018
Weibo’s latest luxury industry white paper on hottest-selling items, categories, and brands in 2018 among Chinese post-80s, -90s, and -00s consumers. Read More
Chinese Whispers: Burberry’s Retail Reshuffle in Shanghai, and More
Burberry has shut down four retail stores in Shanghai since August 2018, according to a report by the Chinese fashion news site No Fashion. Read More
Chinese Whispers: A Ranking of Chinese Celebrities’ Commercial Power, and More
Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More
Importing the Catwalk: How High-End Fashion Shows Came to China
Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More
