Search Results: Perfect Diary
Wu Tiao Ren Gets Beautified, Gap x Attempt, And Clot x The North Face: China Collabs Of The Week
This week’s local brand collaborations reflect the rise of Chinese streetwear power players and niche names like Attempt. Read More
China’s 2023 Beauty Cheat Sheet: AI-Powered Personalization, Web3 Experiences And Premiumization
China’s beauty scene saw a wave of changes in 2022 as brands pushed the envelope of innovation. We look at which trends are here to stay in 2023. Read More
As Beauty Brands Shutter Stores In China, Can The Metaverse Offer A Second Chance?
Maybelline is closing 14 standalone stores in China and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival? Read More
China’s Retail Festivals Cheatsheet, Part 1
As we approach Singles’ Day, it’s easy to overlook other shopping festivals. Here's part one of our guide to China’s lucrative retail opportunities. Read More
Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down
Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
The Good Old Days: Why Nostalgia Amplifies Brand Collabs In China
One stand-out brand collaboration trend is the leveraging of familiar IPs from cartoons or national food brands that stir a sense of nostalgia. Read More
