Search Results: Net-a-Porter
Gucci Launches on Douyin in Play to Reach Chinese Millennials
Luxury leader Gucci announced it will follow Prada and launch a media channel on the short video app platform Douyin, the Chinese answer to TikTok. Read More
Is this the End of Wholesale?
During the lockdown, many brands are relying on their DTC channels to maintain client relationships and sell products. Does this mean the end for wholesale? Read More
Animal Crossing: Can Luxury Leverage the Hype?
Nintendo’s game Animal Crossing has transformed players into fashionistas and is providing the fashion industry with an opportunity in the virtual realm. Read More
JD.com VS. Tmall: China’s Luxury E-Commerce Battleground
Competition between Tmall and JD.com in the luxury sector is more heated than ever as luxury players are getting on board with digital channels in China. Read More
Is Made-To-Order The Future of Luxury Fashion in China?
As customization picks up steam in China, how should brands adopt the made-to-order mindset for their future in the market, from front end to back end? Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Can Amazon’s New Luxury Platform Challenge Alibaba’s?
Amazon has made it a habit to copy Alibaba's business ventures lately, but their most recent attempt — an online luxury platform — seems ill-fated. Read More
Why Luxury Brands Must Embrace Digital Outlets ASAP
Luxury sellers have seen their sales dwindle in China thanks to COVID-19, but there are short-term and long-term actions to take to improve their outlooks. Read More
Can China’s Mixed-Use Development Model Save US Department Stores?
As traditional US department stores continue to shutter, China may have a solution for them in mixed-use development projects. But can they work stateside? Read More
