Search Results: Net-A-Porter
Is Made-To-Order The Future of Luxury Fashion in China?
As customization picks up steam in China, how should brands adopt the made-to-order mindset for their future in the market, from front end to back end? Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Can Amazon’s New Luxury Platform Challenge Alibaba’s?
Amazon has made it a habit to copy Alibaba's business ventures lately, but their most recent attempt — an online luxury platform — seems ill-fated. Read More
Why Luxury Brands Must Embrace Digital Outlets ASAP
Luxury sellers have seen their sales dwindle in China thanks to COVID-19, but there are short-term and long-term actions to take to improve their outlooks. Read More
Can China’s Mixed-Use Development Model Save US Department Stores?
As traditional US department stores continue to shutter, China may have a solution for them in mixed-use development projects. But can they work stateside? Read More
At London Fashion Week, Social Media Plays A Larger Role Than Ever
Due to the Covid-19 virus, Chinese fashionistas, celebrities, and KOLs have had to miss London Fashion Week, but social media has kept them in the loop. Read More
A New Luxury Platform from Amazon?
Amazon plans to launch a new online luxury platform to expand the e-commerce giant’s reach into the global luxury landscape. Read More
China’s Most Important Luxury Tech Moments in 2019
Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More
Can Moda Operandi Break Into the Fashionista Circles in China?
The newcomer e-commerce platform Moda Operandi is choosing to tackle China's rich and runway-obsessed consumers. But just how irreplaceable can it become? Read More
