Search Results: Net-A-Porter
Can Phillips’ Online Auction Spark a New Model of Luxury Sales?
To cater to the new Chinese cultural consumers, auction houses are entering the premium luxury resale space. Will this become the new norm? Read More
Despite Hard Times In Q4, Richemont Is Confident in China And Alibaba
Despite a ripple effect from the COVID-19 pandemic during Q4, Richemont’s Chairman is confident in both the group’s online shift and China’s recovery. Read More
Navigating Tmall: A Guide For Luxury
If your brand is new to selling online in China, Jing Daily breaks down the different platforms on the country’s largest online e-commerce site: Tmall. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
Gucci Launches on Douyin in Play to Reach Chinese Millennials
Luxury leader Gucci announced it will follow Prada and launch a media channel on the short video app platform Douyin, the Chinese answer to TikTok. Read More
Is this the End of Wholesale?
During the lockdown, many brands are relying on their DTC channels to maintain client relationships and sell products. Does this mean the end for wholesale? Read More
Animal Crossing: Can Luxury Leverage the Hype?
Nintendo’s game Animal Crossing has transformed players into fashionistas and is providing the fashion industry with an opportunity in the virtual realm. Read More
JD.com VS. Tmall: China’s Luxury E-Commerce Battleground
Competition between Tmall and JD.com in the luxury sector is more heated than ever as luxury players are getting on board with digital channels in China. Read More
Is Made-To-Order The Future of Luxury Fashion in China?
As customization picks up steam in China, how should brands adopt the made-to-order mindset for their future in the market, from front end to back end? Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
