Search Results: NGG
Decoding Professional User-Generated Content on Douyin
One Douyin’s hottest influencers @Maoguangguang is proving that professional user-generated content is profitable. Here’s what brands need to know. Read More
How Western Brands Can Find The App in China That Reaches Their Perfect Audience
With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Read More
Can Fashion in China Get Woke?
By investing in "woke" activities driving today’s youth fashion scene in China, brands can resonate with these consumers and boost consumer spending. Read More
Chinese Manufacturer Could “Shut Anytime” as Fossil Halts Production & More
American watch brand Fossil has halted production in China due to limited demand lately. As a result, its Chinese manufacturer might have to close shop. Read More
Consumer Sentiment Will Define a Post-Coronavirus China
The coronavirus has given China's consumers a new set of fears, so how will their views on luxury consumption change once the epidemic is over? Read More
How to Reach Chinese Men with Your Luxury Brand
China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
Luxury Symposium: Opportunities and Challenges of the Greater China Luxury Market in 2020
Over 200 brands and retailers in the APAC regions gathered at the 4th edition of Luxury Symposium in Hong Kong to learn about the luxury market in China. Read More
Could Opening Ceremony’s Second Coming Be in China?
Farfetch's hype machine NGG snapped one more cool brand and the company is positioned to make a major China play. Read More
Farfetch Wants to Be the KOL of Fashion Digits
Farfetch is determined to become the favorite online destination for younger consumers to shop for full-priced, unique luxury pieces. Read More
How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
