Search Results: Mulberry
Digital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
How Luxury Brands Sell and Celebrate Chinese New Year Online
Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More
Marketing to Today’s Chinese Tourists Means Looking Beyond Stereotypes
Travel is a major factor brands must consider when marketing to the affluent Chinese consumer, but how explicit do they really need to be? Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
This Report Ranks China’s Top Celebrities by Commercial Value
A new report examines the influence and commercial value for brands of 400 Chinese celebrities in the first half of 2017, and the results may surprise you. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week, August 4
We pick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
Trending in China: Angelababy’s Throwback Looks in Founding of an Army
From the star-packed cast of China's patriotic new film to Mr. Bags's 3 million followers, here's what Chinese consumers are buzzing about on social media. Read More
10 Rising Female Brand Ambassadors in China You Should Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
Bally Introduces Chinese Actress Tiffany Tang as First Asia-Pacific Spokesperson
The Swiss luxury brand with a long history in China is seeking to tap a youthful, 'authentic' audience as it strengthens its strategy in its most important market. Read More
Report: Brands Need to Innovate to Cater to ‘Established’ Chinese Luxury Shoppers
A recent report by Exane BNP Paribas shows three ways luxury brands are embracing innovation to reignite consumer interest. Read More
