Search Results: Milan Fashion Week
Chinese Whispers: Tmall Joins Paris Fashion Week with “See Now, Buy Now“ And More
Tmall will bring “see now, buy now“ model to Paris Fashion Week, allowing consumers to shop runway show piece directly at the convenient from their phone. Read More
In Milan, Versace and D&G Continue to Suffer
Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More
Tmall Hopes New York Fashion Week Audiences Buy Into “China Cool”
Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More
The Way Up for Chinese Fashion? Into China
As Chinese luxury consumers become more "woke," there are greater opportunities for Chinese fashion designers to grow in the country and expand globally. Read More
Importing the Catwalk: How High-End Fashion Shows Came to China
Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More
Is the Fashion Designer ‘Cult of Personality’ to Blame for the D&G Mess?
The recent Dolce & Gabbana misstep is a leadership issue that should alert luxury brands to reconsider their relationship with celebrity designers. Read More
A Day in the Life of Chinese Fashion Influencer Leaf Greener at Fashion Week
Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More
Fake Dior Fashion Week Tickets? China Seller Hawks Front Row in Paris for $146K
VIP passes that promise access to hip luxury brands’ fashion week shows and events are being offered at prices ranging from $732 to $146,325 in China. Read More
Fashion Houses Fight for Market Share in the Booming Chinese Shoe Market
Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More
Milan’s Luxury District Becomes First in Europe to Launch Official WeChat Account
According to reports by a local Italian publication, Milan’s Quadrilatero della Moda is catering to its Chinese consumers with a newly launched WeChat account. Read More
