Search Results: McKinsey
The Challenge of Chinese Lower-Tier Cities for Luxury Brands
Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
What Do Low Interest Rates Mean For The Luxury Industry?
Low interest rates boost consumer confidence and even help the luxury industry because they give middle-market consumers more disposable income to spend. Read More
How Prada Put Sustainability Into Action — From Innovation To Education
Prada hosted the latest episode of Your Prada Possible Conversations at the Beijing SKP-S mall spotlighting ocean conservation. Read More
Why Brand Sustainability Is Critical in China
As sustainability has become important to Chinese consumers, Alibaba launched initiatives that safeguard the environment and create value for consumers. Read More
As Global Luxury Suffers, China Remains A Lifeline (To Some)
The post-COVID-19 economy is in decline, and lesser-known Western designer labels and premium brands with small China footprints are being hit hard. Read More
The 6 Big China Luxury Trends From 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the current trends. Here, six that shaped China’s consumers in 2020. Read More
Has China’s Anti-Consumerism Movement Hurt This Year’s Singles Day Sales?
While Double 11 is collecting record sales this year, anti-consumerism sentiment continues to rise in China. Which represents the real China? Read More
Through See LV, Louis Vuitton Wants The World to See Wuhan
The month-long exhibition from October 31 through December 6 in Wuhan, China marks Louis Vuitton’s first leg of the traveling exhibition’s tour. Read More
Why Do Chinese Consumers Love Tailor-Made Luxury Experiences?
While older generations in China wanted to acquire products that communicated wealth and social status, today’s younger shoppers prefer luxury experiences. Read More
