Search Results: McKinsey
Luxury In The US Suffering Without Chinese Students
Trump’s policies and COVID-19 have pushed Chinese students to pursue advanced degrees outside the US, which is hurting the country’s luxury market. Read MoreHow Should Luxury Brands Pick The Right Video Account Platform In China?
In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read MoreLuxury Brands Face a Different Economic Crisis — and China — From 2009
For luxury brands, China is no longer a market for dumping unpopular inventory or lazily opening new stores and hoping for the best. Read MoreAbsent Chinese Tourists Impact Western Luxury
The luxury sector just had one of its worst quarters ever, but despite the turmoil, there’s a silver lining: double-digit sales growth in China. Read MoreTiffany & Co. Goes It Alone As LVMH Says No Thanks
LVMH is backing out of its $16.6 billion acquisition of US jeweler Tiffany & Co. This would have been the biggest luxury goods deal to date. Now what? Read MoreDomestic Luxury Shopping is Here to Stay in China — To the Dismay of Overseas Retailers
Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read MoreIs Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read MoreHow To Win Over China’s New Investor Class
COVID-19 has pushed Chinese investor requirements into more impactful directions like sustainability. What else will allow brands to connect with investors? Read MoreWhy Is Hermès Thriving In China Despite COVID-19?
Following lockdown, Hermès enjoyed stellar sales in China after reopening. How has it been able to not only weather the COVID-19 crisis — but also thrive? Read MoreGucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials
Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More