Search Results: McKinsey
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Did LVMH Make or Break Tiffany By Turning It Yellow?
LVMH is changing Tiffany & Co. by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweler? Read More
Decoding The Future Of Masculinity In China
In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read More
How Brands Can Tap Into China’s Booming Streetwear Trend
Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read More
How Shiseido Cornered China’s Skincare Market
After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read More
Why Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read More
Why Streetwear Brands Must Have A WeChat Strategy For China
Influenced by Chinese reality shows, streetwear’s popularity in China has seen a massive rise in popularity over the last five years via social platforms. Read More
Why Vacationwear – Yes, Vacationwear – Is The Hot New Trend In China
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Read More
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
