Search Results: McKinsey

As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More

With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More

Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More

A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More

Chinese e-tailer Pinduoduo has found amazing success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences. Read More

During the lockdown, many brands are relying on their DTC channels to maintain client relationships and sell products. Does this mean the end for wholesale? Read More

Luxury brands that struggled before the outbreak will continue to lose momentum in China if they don’t transform their digital capabilities. Read More

Mulberry recently announced the launch of a global pricing alignment strategy, which will ensure global customers enjoy the same price whenever they shop. Read More

By looking at how China has emerged from the crisis, Western businesses can start to create a timeline for what happens when other markets begin to open. Read More

American brands enjoyed a long period of enrichment in China, but due to a host of reasons, local Chinese brands are now taking over the luxury market. Read More