Search Results: Jack Ma
Prada Takes the Lead on China’s Explosive Winter Sports Market
Prada exclusively launched its “Prada On Ice” collection at the SKP Atrium in Beijing in response to the upcoming 2022 Beijing Winter Olympics. Read MoreDid LVMH Make or Break Tiffany By Turning It Yellow?
LVMH is changing Tiffany & Co. by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweler? Read MoreSix Brand Collaborations Chinese Consumers Loved in May
Our picks for the best brand collaborations in May 2021, including Maserati x CANOTWAIT, Li Jiaqi x Tmall, and Jason Wu x Wendy Yu. Read MoreHedi Slimane’s Celine Is Riding High in China — For Now
After three years under the helm of creative, artistic, and image director Hedi Slimane, CELINE experienced double-digit growth, driven by Chinese Gen Zers. Read MoreIs Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read MoreWill Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read MoreWatchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read MoreHow StockX Stormed China’s Sneaker Market
Sneaker reseller StockX has jumped in valuation after its latest round of funding, thanks to strategic bets placed on Greater China. Read MoreIs Space the Final Frontier for Brand Marketing?
With its escapist and futuristic appeal that draws universal fascination, outer space can be an ideal tool for brands to provoke awe through advertising. Read MoreHow Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More