Search Results: Gucci
What Can Luxury Brands Learn About Storytelling From Gucci?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
Gucci’s Collaboration with Marsper Scores with China’s Cultural Consumers
Gucci announced its first-ever collaboration with Chinese trend IP Marsper. How has its ambition to enter the metaverse been reflected? Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Will Chinese Gen Z Buy Gucciaga & Fendace?
Gucciaga and Fendace sent the internet into a virtual meltdown with their two “collaborations of the century.” But will they reward these four brands? Read More
What Luxury Can Learn From Gucci’s Green Playbook
After hitting its sustainability target ahead of schedule, Gucci has now debuted a groundbreaking leather alternative, paving the way for cleaner fashion. Read More
Will Gucci’s Digital Bag Disrupt Luxury?
An experience engineered between Gucci and the online gaming platform Roblox has proven to be a valuable experiment for Kering’s jewel in the crown. Read More
Can Gucci Sell High-End Watches To China?
Gucci has launched a new Haute Horlogerie line, with prices topping $300,000. But who will be Gucci’s high-end watch buyers? Read More
Who the Devil Wears Gucci? Why the Luxury Brand’s Relaunch Carries Markers of Success
There aren’t many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Read More
Gucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read More
