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Luxury Recalibrated: Three Actions Points For Brands In 2023
As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023. Read MoreLuxury Brands On Alert: Why Your Most Loyal Clients Break Up First
Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Read MoreAmazon Competitor Temu Ranks Third In App Downloads After A Month
Pinduoduo-owned e-tailer Temu has won over American consumers with its rock-bottom prices, skyrocketing from 136th on the App Store to No. 3 in downloads. Read MoreHow Asia’s Idols Became A Gateway To The Metaverse
As the metaverse takes over Asia, idols across the continent are jumping onto the trend. But what can fans gain from their heroes entering the online terrain? Read MoreWhat’s Plaguing Shanghai’s Old School Malls? It’s Not Just COVID-19.
As Hang Lung Properties' sluggish Shanghai performance shows, challenges are plaguing luxury malls. What’s next for China's shopping meccas? Read MoreAnother Brand Joins the K-Beauty Exodus From China
L’Oréal-owned 3CE Stylenanda is closing its Beijing location, leaving just two other stores in China. Is this a sign of the times for K-beauty? Read MoreCould Bilibili’s Variety Show Push Attract Luxury Brands?
With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read MoreWhat Uniqlo’s Success in China Can Teach Luxury
Why does Uniqlo prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win China. Here’s the secret to its success. Read MoreGucci Could Be Kering’s Greatest Strength and Liability in China
Although Gucci has seemingly cracked the code for keeping consumers engaged in China, complications could be on the horizon due to too much success. Read MoreCharlotte Tilbury Announces Gong Jun As Global Ambassador
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More