Search Results: Furla
China’s ‘Sex and the City’ Stirs Heated Debate Over Luxury Brands
Here's a look at China's hit show Ode to Joy and its endearing main characters who have become clothes horses for the world's biggest brands. Read More
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
Embracing the Power of User Generated Content
Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More
Mei.com Merges Virtual Reality with Fashion as it Launches Cross-Border E-Commerce
The e-commerce site hosted a high-tech celebration in Shanghai to kick off its "916" online shopping festival and the start of its cross-border channel. Read More
35 Luxury Gifts to Celebrate the Year of the Monkey
The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read More
Which Luxury Brands Will Have the Luckiest Chinese New Year?
A new report predicts which luxury labels are set to win in the year of the monkey despite China's economic turbulence. Read More
3 Ways Luxury Brands Can Engage Chinese Consumers For The Year Of The Sheep
With Chinese New Year just around the corner, many luxury brands are rolling out special products and promotions for this important travel and shopping holiday period. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Mother’s Day digital campaigns on China’s social media, featuring Furla, Ted Baker, Chow Tai Fook, Guerlain, and Sephora. Read More
Alibaba Teams Up With Shanghai Luxury Outlet To Harness Power Of O2O
The e-commerce giant embarks on a scheme with luxury outlet mall Mega Mills to lure Shanghai's shoppers both into the store and online. Read More
