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3 Rules for Mastering the Metaverse
If you are still picking out avatars, your luxury brand probably isn’t ready for the metaverse. Make sure to master these three points entering it. Read More
What Luxury Brands Need to Know to Succeed in the New Metaverse
The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Read More
What Opportunities Does the Metaverse Hold for Luxury Brands in 2022?
The convergence of our physical and digital worlds via metaverse platforms has become an opportunity for luxury — one where China leads through innovation. Read More
Virtual Insanity, Not: Why Looking at NFTs, Gaming and the Metaverse Makes Sense for Luxury
NFTs? Skins? CryptoPunks? You’re already fed up with it all? You think it’s just noise? For luxury, it’s more exciting than you think. Read More
Five More Themes for the ‘Luxe Decade’
A year into the “Luxe Decade,” what has changed? Here’s a look at five possibly transformational developments in luxury. Read More
Can Western Luxury Brands Survive the New China?
Some global players smoothly managed China’s policy shifts while others couldn’t adjust. But did the trade war and rising labor costs also play roles? Read More
China’s Tech Crackdown Takes A New Victim: Rideshare App Didi
Chinese rideshare company Didi started the week with a $4.4 billion initial public US offering but saw its 25 mobile apps deleted days later. Read More
CollaBrands: Sony and Discord Create a New Future for Social Media
One major consequence of the global pandemic has been the rapid digitalization of our everyday lives, from shopping to personal interactions. Read More
Bytedance’s E-Commerce Ambitions Look Beyond China
In the run-up to an impending IPO, Bytedance is moving quickly to nab market share from Chinese tech incumbents like Alibaba via a pivot to e-commerce. Read More
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
