Search Results: Dolce & Gabbana
Does CIIE Offer Western Luxury Brands A Short Cut To The China Market?
The China International Import Expo is a unique trade fair in luxury where China’s local government officials replace the usual buyers at brand booths. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
New Ways Of Marketing Luxury In China
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Read More
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
3 Tech Startups That Can Revive Your Luxury Fashion Brand Post-COVID-19
In addition to going “phygital,” brands should look at how tech including artificial intelligence and 3D scanning can power their future fashion shows. Read More
4 Post-COVID Marketing Tips That Will Save Luxury Brands In China
We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
When Controversy Hits in China, Luxury Brands Bank on Short Attention Spans
Some global luxury brands have created marketing campaigns that have offend the sensibilities of Chinese netizens. What lessons can be learned? Read More
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read More
Why Now Is The Right Time To Invest In Luxury
The massive disruption shaking up the luxury sector right now calls for unprecedented action. So why then am I optimistic about the future of luxury? Read More
