Search Results: Bvlgari
5 Key Dimensions of VIP Luxury Marketing
Although luxury has become more accessible, customer status is still critical. Here are five dimensions brands must consider for their VIP strategies. Read More
How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read More
Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?
Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend. Read More
Did LVMH Make or Break Tiffany By Turning It Yellow?
LVMH is changing Tiffany & Co. by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweler? Read More
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Read More
How Brands Can Tap Into China’s Booming Streetwear Trend
Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read More
Four Ways To Rethink Luxury Retail Location
Luxury brands traditionally open shops in high-status locations to connect with area consumers. But there are other crucial factors they must consider. Read More
How LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
Will Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read More
