Search Results: Bosideng
Is Space the Final Frontier for Brand Marketing?
With its escapist and futuristic appeal that draws universal fascination, outer space can be an ideal tool for brands to provoke awe through advertising. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
Are Chinese Designers The Future Of Luxury Collabs?
International companies have woken up to the cache of young, independent Chinese designers to helm meaningful, global collaborations. Read More
Is Western Luxury Ready For China’s C2M Model?
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More
Facing Uncertainty, Moncler Genius Project Is On The Line
Will people shop for Moncler's puffer jackets if a second wave hits this fall? And what’s going to happen to the Moncler Genius Project? Read More
Decoding the Puffer Opportunity in China
China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More
Ahead of Singles’ Day, More than 22 Chinese E-Commerce Companies Were Called Out For Aggressive Discounting
Ahead of Singles' Day, the government called out 22 E-commerce companies, addressing problems with counterfeits, product quality, and aggressive discounts. Read More
Can China Become a Leader in Sustainability?
After speaking with experts about sustainability, changes are slowly taking place in China through its consumers, brands, and government. Read More
What Luxury Brands Can Learn from Footwear Giant Li-Ning
Despite a slowing economy, China's Li-Ning has continued to flourish in a tough fashion market thanks to an understanding of trends and one smart hire. Read More
