Search Results: Amazon
How Alibaba Won Latin American E-commerce
Alibaba’s growing influence in Latin America rarely makes the headlines, but it is winning the e-commerce company a competitive edge in the region. Read MoreDon’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read MoreAs Brands Produce More Content, Production Houses Launch Brands
A new show by L’Oréal is the latest example of a major brand jumping on the content-commerce bandwagon to leverage the global streaming content boom. Read MoreBernard Arnault Is Now the World’s Richest Person. Thanks China?
Bernard Arnault has dethroned Jeff Bezos as the world’s richest person, with demand for LVMH brands pushing his net worth to $186.3 billion. Read MoreWhat Dior’s “Nose” Knows About Premium Branded Content
While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read MoreDouble Five Festival Features A Stronger Digital Yuan
On the occasion of the “Double Five” shopping festival, Shanghai, Suzhou, and Jiaxing are piloting cross-provincial, multi-domain digital currency trials. Read MoreWhy Luxury Brands Need to Think Like Media Platforms
Companies with a content commerce-based marketing approach are thriving and positioning themselves for long-term post-COVID success. Read MoreFines Aren’t Alibaba’s Problem — Competition Is
For the benefit of consumers, the ultimate objective of the big Alibaba fine was to compel it to give up on its longstanding “forced exclusivity” policies. Read MoreLuxury’s Conversations on Clubhouse
Only a year old, the invite-only audio app Clubhouse has become the most buzzed-about social media platform to appear since TikTok. Read MoreHow Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More