With The Metaverse’s Branding Dilemma, How Is Web3 Redefining Luxury Standards In Retail?
The rise of Web3 technology is impacting luxury’s approach to consumers. Jing Daily explores how this shift is influencing luxury’s playbook and redefining the industry Read More
Bottega Veneta Becomes First Kering Fashion Brand To Launch On JD.com
Following high-end jewelry label Qeelin, Bottega Veneta has become the second Kering brand to open a flagship store on the Chinese e-commerce platform. Read More
Louis Vuitton, Estée Lauder, Balenciaga Tap Into China’s ‘I Love You Day’
Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Read More
Hublot’s Coffee Capsule Watch, Jean Paul Gaultier Jelly Shoes, And The North Face Jewelry: Global Collabs Of The Week
Dominating brand collab headlines this week (still) is H&M x Mugler, which saw consumers from London to Beijing queuing outside stores for the drop on May 11. Thanks to the more accessible price points,… Read More
TikTok’s ‘Gamer Girl’ Aesthetic Offers Brands New Way To Score With China’s Gen Z
Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize on this trend. Read More
Strong Domestic Travel Rebound In China Foreshadows Return Of Global Chinese Tourism
The international tourism industry should prepare for the imminent return of Chinese international tourism, according to McKinsey’s latest report. Read More
Skateboard Culture, Made In China
Skateboard culture is going mainstream in China, winning over new consumers and redefining social norms in the process. Read More
How Prada And Miu Miu Became The ‘Hottest’ Brands Of The Year (So Far)
Prada and Miu Miu both reported impressive first-quarter results after landing the top two spots on a ranking of the world’s hottest brands. Read More
Fendi x Heytea, LePop’s Hot IP, And Li-Ning x Disney: China Collabs Of The Week
From Fendi’s trending bubble tea bonanza to the social media struggles of Li-Ning’s Disney collabs, this week covers the highs and lows of brand alliances. Read More
H&M Finds Redemption In China With Runaway Success Of Collaboration With Mugler
H&M tie-up with Mugler crashes website, causes clashes between eager shoppers, and highlights growing popularity of independent designers. Read More
Ada Who? Inside China’s First Virtual Human Legal Dispute
A court in China’s Zhejiang province recently ruled on the country’s first legal dispute regarding virtual humans. Read More
From Mass Market To High-End, Switzerland Courts Wealthier Chinese Tourists Post-COVID
High-end tourism, smaller groups, themed travel, and sustainable travel are recovering faster in the post-pandemic world. Read More
The Art of Brand Storytelling: Greatness Versus Mediocrity
A great brand story has the power to captivate consumers, ignite a strong emotional reaction, and foster loyalty and advocacy. What is your brand story? Read More
Coach’s AR Mirrors, Adidas x Monkey Kingdom & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
