Can Paris Fashion Week Break The Cycle Of Online Fashion Shows?
Paris Fashion Week will go ahead as planned this fall, but things could change between now and late September, depending on how the virus progresses. Read More
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
Weibo Turbocharges Its KOC Network For Beauty Brands
Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More
Five C-Beauty Brands You Should Know Beyond Perfect Diary
The C-Beauty space is flooded with a host of newcomers. Here, Jing Daily handpicks five new C-Beauty brands that are loved by Chinese consumers. Read More
A “New Cold War” With China Could Mean Curtains For US Retail
The US-China relationship was distressed even before COVID-19 — and now it's worse. That could mean grave consequences for the American retail industry. Read More
Perfect Diary’s New Collaboration Proves Successful Without Appropriation
On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
Decoding “Too Cool” — The Uprising Subculture That Embraces Looking “Tasteless”
“Too Cool” was once used with contempt towards China’s rural population, but now it’s been re-labeled as “cool” by young Chinese netizens. Read More
Gucci, Prada And More Struggle On Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read More
