Search Results: xiaohongshu
Athleisure Boom Hits China’s Young Men
As the fitness trend accelerates post-pandemic, Chinese and international brands are turning their attention to an overlooked segment in China: men’s athleisure. Read More
Party Like It’s 2023: China’s Rave Culture Sets A New Trend
Newfound post-lockdown freedoms in China are propelling the popularity of clubbing and raves, putting clubwear on the fashion map. Read More
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
Chinese Companies Are Chasing Southeast Asia Opportunities, But Success Isn’t Guaranteed
Southeast Asia is more than a tourist hotspot, serving as the launchpad for Chinese businesses as they venture overseas. But what challenges await in these emerging markets? Read More
Why Is American Retro-core Going Viral In China?
Young Chinese fashionistas are embracing retro outfits from '80s and '90s America. Why is the trend surging and what does it mean for brands? Read More
China’s ‘She Economy’ Booms As Women Invest In Their Own Happiness
Jing Daily looks at one of the world’s most important consumer groups — Chinese women — and breaks down their spending habits. Read More
Li-Ning Drops Wallabees And Desert Treks, Plus More Local Tie-Ups: China Collabs Of The Week
A Paris Fashion Week highlight, cult footwear partnership, and artist-brand pairing make up this week’s diverse roundup of brand collaborations in China. Read More
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
Arc’teryx Brings Gorpcore To Shangri-la’s Snow-capped Mountains
Owned by Anta Group, Arc’teryx is building on its success in China by merging luxury wellness and hospitality with outdoor apparel and activities. Read More
