Search Results: niche
Executive Development Family Trips are a New Niche in Chinese Travel
USA Farseeing is capitalizing on the growing fragmentation of Chinese travel, creating unique leadership-focused travel experiences specifically designed for Chinese business executives and their families. Read More
This Perfume App Offers Niche Scents to Chinese Consumers in Search of the Unique
As niche perfumes witness rising demand in China, ScentPage is giving consumers a way to test the waters and learn perfume culture before making a commitment. Read More
Niche Fashion Labels Bridge Gap Between High Street and High End in China
Hip up-and-coming clothing labels are increasingly filling the missing space between fast fashion and ultra luxury in China. Read More
Minimalist Hong Kong Bag Maker Cafuné Sets Sights on China’s Niche-Minded Fashionistas
Hong Kong-based handbag brand designer Queenie Fan debuts her collection at Ontimeshow in Shanghai next month. Read More
Yoox’s Luca Martines: Mobile Sales and Niche Labels are Key for E-Commerce in China
In an interview with Jing Daily, Yoox Group's international markets director discusses the company's new mobile app, what its Net-a-Porter merger means for China, and rising Chinese demand for individual… Read More
Interview: AMF Showroom Founder Anthony Flamos On Why Now Is The Time For Niche Fashion In China
The head of the trendy London showcase for emerging designers discusses how China's fashion market has rapidly opened up to small niche labels in just three years. Read More
Going Niche: What China’s Online ‘Influencers’ Have That KOLs Don’t
Luxury brands that rely on social marketing through Chinese KOLs with millions of followers may be overlooking popular bloggers with smaller, yet more engaged fan bases. Read More
Why Social E-Commerce Is A Game Changer For Niche Brands In China
When it comes to embracing social e-commerce technology, "get there early instead of doing it later" is the key mantra for marketing maven Viveca Chan of WE Marketing Group. Read More
How The HUB Helps Niche Fashion Brands Break Into China
Jing Daily talks to the co-founder of Hong Kong's first fashion trade show for niche labels about what smaller brands can do to make waves with mainland Chinese shoppers. Read More
Balenciaga Sees Big Things In Store For Niche Brands In China
With a new WeChat account, mainland expansion plans, and a star-studded Beijing runway show, the French label has high hopes for Chinese consumers' evolving tastes. Read More
