Search Results: millennial

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

In our latest column, we pose a hot button question to executives, researchers, and consumers to demystify one aspect of the business of luxury in China. Read More

Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More

Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More

Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More

The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More

Luxury rental appeals to the Chinese millennials who are experience-seeking, environmentally-friendly, self-fulfilled, and tend to be in debt. Read More