Search Results: millennial
How to Earn Brand Loyalty From China’s Millennials
As China's millennials becomes more sophisticated, brands should rethink how they can engage with the market to build long-lasting brand loyalty. Read More
Millennial China Hunts for the Next “Hermès”
Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
Underestimating Moments of Truth: Why Many Luxury Brands Fail with Millennials
How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More
Luxury Brands Use Video Games to Speak to China’s Millennials
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More
Well-being is Luxury for Chinese Millennials
Wellness is the new luxury. As such, personalized concierge services emerge and luxury brands, especially in the service sector, can tap into this market if they do it fast and,… Read More
AI is the Only Way to Win Chinese Millennials and Gen Zers
Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More
Learning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
Online or Offline? It’s All the Same for Millennials and Gen Z
Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More
How Millennials and Gen Zers are Forcing Luxury Brands into E-commerce
For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More
