Search Results: millennial
Luxury Brands Use Video Games to Speak to China’s Millennials
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More
Well-being is Luxury for Chinese Millennials
Wellness is the new luxury. As such, personalized concierge services emerge and luxury brands, especially in the service sector, can tap into this market if they do it fast and, most importantly, if they do it right. Read More
AI is the Only Way to Win Chinese Millennials and Gen Zers
Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More
Learning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
Online or Offline? It’s All the Same for Millennials and Gen Z
Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More
How Millennials and Gen Zers are Forcing Luxury Brands into E-commerce
For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More
A Brand Audit is the Only Way to Reach Millennials
To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More
Chinese Millennials are Rewriting the Future of Luxury Brand Experience
With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
Why Most Luxury Brands Fail with Chinese Millennials
Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More
