Search Results: luxury brands
Introducing WeChat Farm, A New Opportunity for Luxury Brands
With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
How Luxury Brands Should Navigate Chinese Fonts
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
Is Hip-Hop the New K-Pop for Luxury Brands in China?
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Jing Daily explores why companies should not write the style off prematurely. Read More
5 Ways Luxury Brands Can Win China’s ‘Common Prosperity’ Push
China’s “common prosperity” push has forced luxury brands to adapt to a “new normal.” Here are five ways they can adapt to this new environment. Read More
Luxury Brands Need a Proactive Plan to Navigate China’s Cancel Culture
China’s cancel culture stands out for its nationalistic and moralistic bent, with most “cancellations” reserved for brands that fail to toe the Party line. Read More
The Effect of the War Against Ukraine on Luxury Brands in China
As many international brands cease operations in Russia, Jing Daily explores the difficulties labels face in navigating the economic fallout of war. Read More
How Luxury Brands Can Enter China’s Crypto-Forbidden Metaverse
NFTs might be illegal in China, but there are a plethora of options for luxury brands entering the Chinese metaverse. Read More
Luxury Brands: Don’t Forget About China’s Cultural Consumer
The rapidly evolving nature and global outlook of Chinese Cultural Consumers makes them difficult for luxury brands to identify and influence. Read More
