Search Results: lower-tier cities
Why Chengdu Spends More on Luxury Than Wealthier Cities
Chengdu is not one of the richest or most populous cities in China. Why is it so receptive to luxury brands and high-end malls? Read More
Global Locales Attract Growing Number of Chinese Tourists from Second-Tier Cities
With a growing number of direct flights heading abroad from China's lower-tier cities, global destinations are attracting Chinese tourists from an increasingly diverse range of locales. Read More
McKinsey’s 2025 Luxury Forecast: China’s Cities Hold Key To Growth
Six of seven new cities to be added to the consultancy's top cities for luxury growth are located in China, making the country a prime industry target for the next… Read More
Estée Lauder Pins Hopes On China’s Tier-2 Cities To Lift Lagging Growth
The French beauty brand believes a strategy of lower-tier expansion can help it bounce back from China's luxury slowdown. Read More
Study: Lower-Tier Consumers Leading The Way In China
A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More
Third- And Fourth-Tier Cities China’s New Luxury Battleground
Having followed domestic Chinese brands first into second-tier provincial capitals over the past several years, many international brands are looking more seriously at expansion into third- and fourth-tier Chinese cities. Read More
Unfazed By The Resumption Of Outbound Travel, Hermès and LV Boost China Expansion Plans
Opportunities for Chinese consumers to shop abroad are still limited, prompting luxury brands to invest more in tapping VICs in lower-tier cities. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
Ruder Finn & CSG 2020 Forecast Shows Silver Lining in the China Luxury Market
Despite the overall dampened consumer confidence shared among mainland and Hong Kong respondents, online channel and lower-tier cities show great potential. Read More
3 Key Takeaways from McKinsey & Company’s Chinese Consumers 2020 Report
McKinsey & Company’s China Consumer 2020 report reveals that there is a strong momentum among young and wealth spenders from lower-tier cities. Read More
