Search Results: douyin
Is Douyin the Right Social Video Platform for Luxury Brands?
Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
3 Chinese Social Apps To Bet On in 2021
As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Read More
Kering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
Will Global Brands Take the Podcast Plunge in China?
Branded content could be the next frontier for podcasts in China, as audio platform Lizhi announced its partnership with toy maker Pop Mart last week. Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
How Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read More
How Cartier Won China’s Social Media
The consumer landscape has moved slower in luxury because of traditional notions about the industry. But in China, Cartier is bucking that trend. Read More
Why Loewe’s Dedication To Craft Pays Off In China
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Balenciaga, Nike, and Loewe. Read More
