Search Results: Yang Zi
High Fashion on the Small Screen
This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More
Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More
R3’s July List Reveals the New Brand Ambassadors to Look Out For
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More
10 Rising Female Brand Ambassadors in China You Should Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
China’s ‘Sex and the City’ Stirs Heated Debate Over Luxury Brands
Here's a look at China's hit show Ode to Joy and its endearing main characters who have become clothes horses for the world's biggest brands. Read More
How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market
Driven by Gen Z couples, China’s wedding sector will triple in size this year. But how do the demands of this generation differ from those before it? Read More
Top Beauty Brands Flock To Shanghai’s International Cosmetic Festival
At Shanghai’s International Cosmetic Festival, beauty brands like Prada, Fenty, and L’Oreal will launch new products online, offline, and in the metaverse. Read More
Je T’aime: ‘French Girl Style’ Wins Hearts In China
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What’s next? Read More
Riding The Wave Into China’s Latest Hype — Land Surfing
Land surfing is taking off in China. Over the past two years alone, 6 million locals have adopted the new hobby. How can brands tap the craze? Read More
Sneaker Brands In China Need To Look Beyond The Guochao Craze
With China's sneaker scene challenging the longtime dominance of western brands, collaborations and limited drops won't be enough to impress. Read More
