Search Results: Weibo
Louis Vuitton’s Collaboration with Jeff Koons Meets Lukewarm Reviews on China’s Weibo
Here's why some Chinese consumers felt the Masters capsule handbag collection missed the mark. Read More
How Weibo Blogger Mr. Bags Gave Givenchy The Key to His Fans’ Hearts
The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More
Weibo’s Comeback Lures Luxury Brands
While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More
Op-Ed | Why China Luxury Marketers Can’t Forget Weibo
The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read More
What Weibo’s Rebound Means for Digital Luxury Marketing
After a significant decline in user numbers last year, growth has picked up for the microblogging platform as it remains an important tool for brands to reach Chinese consumers. Read More
World Cup Unites BMW And Mercedes-Benz Against Audi On Weibo
The two luxury auto underdogs team up to cheer on the German soccer team on Weibo while top rival Audi is left to "weep in the corner." Read More
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
Weibo vs. WeChat – Live Webinar
A recent report from Accor Hotels stated that more than 91% of Chinese tourists used social media while traveling overseas, compared to just 25% of Australians. Luxury brands can't ignore… Read More
Infographic: How To Reach Chinese Tourists Through WeChat And Weibo
Chinese travelers are highly connected on social media, which makes a strong social marketing strategy vitally important for attracting them. Read More
Fake Holidays, Hot Moms, And Angry Birds: The Top 5 Sina Weibo Luxury Campaigns Of 2013
See which social media marketing projects made the cut in Jing Daily's year-end list. Read More
