Search Results: Weibo
China’s Internet Regulators Investigate WeChat, Weibo and Baidu Causing Fresh Concern
China's internet regulators have set up formal investigations into potential violations of the Cybersecurity Law by WeChat, Weibo and Baidu causing fresh concern for luxury brands, which heavily rely on… Read More
Trending in China: The New Weibo Video Ban
People in China are buzzing about the new Weibo video ban, Wang Sicong's response to an accuser's open letter and the weakening of the iPhone in China. Read More
This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More
Weibo’s Video Push Is Working, First Quarter Report Shows
Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More
Louis Vuitton’s Collaboration with Jeff Koons Meets Lukewarm Reviews on China’s Weibo
Here's why some Chinese consumers felt the Masters capsule handbag collection missed the mark. Read More
How Weibo Blogger Mr. Bags Gave Givenchy The Key to His Fans’ Hearts
The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More
Weibo’s Comeback Lures Luxury Brands
While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More
Op-Ed | Why China Luxury Marketers Can’t Forget Weibo
The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read More
