Search Results: WeChat Moments ad
Is WeChat Mini Programs Worth the Investment For Brands?
Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More
Gentle Monster’s New Shanghai Store Long-Form Multimedia Tale on WeChat
A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More
Tencent Reports Historic Profit Slip Despite WeChat Ad Revenue Growth
Tencent reported disappointing Q4 net profit on Thursday. The company did, however, continue to grow ad revenue on WeChat. Read More
With Luxury Ads on WeChat and New Mobile Games on the Rise, Tencent’s Future Looks Bright
Chinese tech giant Tencent is set to release its Q4 2018 earnings results on Thursday morning, and investors anticipate a bright outlook. Read More
A Day in the Life of 3 WeChat-Savvy Users
We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
Will Cross-Border WeChat Selling Be the Next Big Thing for Travel Retail?
WeChat enables travel retail players to reach Chinese outbound tourists with many features that make it a powerful marketing platform. Read More
Major WeChat Trends Brands Can’t Ignore in 2019
As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More
Jing Daily’s Picks for the Top WeChat Luxury Campaigns of 2018
We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More
5 Reasons Why Luxury Brands Can’t Afford to Skip WeChat Marketing
Here are the top five benefits of WeChat marketing for luxury brands in China. Read More
