Search Results: WeChat Mini-program
WeChat Channels: Will the New Feature Disrupt Short-Video Incumbents?
WeChat Channels gives users a feature to create sub-one-minute videos or photos with a short blurb and distribute to the public. Read More
Youzan: the Booming Leader of WeChat Commerce
Youzan managed to stand out as a leader in the very competitive market of WeChat stores. The company’s revenue and GMV are booming. Read More
What We Learned from WeChat Luxury Campaigns in 2019
Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More
Is WeChat’s Growth Over?
A recent report by QuestMobile indicates that the time spent on the WeChat App dropped by 8.6% between December 2018 and June 2019. Read More
Hermès Reveals Behind-the-Scenes to Its Craftsmanship via WeChat
On July 19, Hermès debuted a WeChat Mini Program, driving visitors to an in-person workshop in Xiamen to learn about their craftsmanship. Read More
Celine Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More
Louis Vuitton Educates Fans Via a New WeChat Mini Program
The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More
Will This New WeChat Feature Become the Next Social Commerce Mecca?
In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
