Search Results: WeChat
French Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
Is WeChat’s Short-Video Feature Suitable for Luxury Brands?
WeChat is testing its short-video feature to compete in the fast-growing short-video industry. How useful is this new feature for luxury brands marketing? Read More
Amid COVID-19, Hublot Starts Selling Via WeChat
Beginning April 13th, fans of the Swiss luxury watch brand Hublot can access the latest releases on WeChat, ahead of other global markets. Read More
Breaking Down WeChat Advertising For Luxury Brands
WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More
How WeChat is Losing the War for Users Attention
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More
WeChat Channels: Will the New Feature Disrupt Short-Video Incumbents?
WeChat Channels gives users a feature to create sub-one-minute videos or photos with a short blurb and distribute to the public. Read More
WeChat Launches Short-Video Feature In Beta & More
WeChat now wants to add a beta short-video feature for it users to compete with the increasing popular platform Douyin, known as TikTok outside of China. Read More
Youzan: the Booming Leader of WeChat Commerce
Youzan managed to stand out as a leader in the very competitive market of WeChat stores. The company’s revenue and GMV are booming. Read More
What We Learned from WeChat Luxury Campaigns in 2019
Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More
