Search Results: Tod's
China Saves Tod’s Sales for the First Half of 2017
China is the only region that showed positive growth, according to a report by Italian brand Tod's, which now has to figure out how to tap its potential. Read More
Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
Trending in China: Angelababy’s Throwback Looks in Founding of an Army
From the star-packed cast of China's patriotic new film to Mr. Bags's 3 million followers, here's what Chinese consumers are buzzing about on social media. Read More
Givenchy Wins on Gogoboi’s New E-Commerce Channel
Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week, July 14
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More-
The Top 3 Luxury Fashion Campaigns on WeChat Last Week
The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More 
The Top 10 WeChat Articles on Luxury Fashion in May
The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More
How China’s E-Commerce Giants Are Catering to Online Shoppers at Every Step
A new study tests Burberry's website, JD.com, and other e-commerce platforms for how in tempo they are with online purchasing behaviors in China. Read More
WeChat Blogger Mr. Bags Teams Up With Strathberry for Zodiac Capsule Collection
China's authority on all things handbags gives his advice on designing themed products consumers will love. Read More
