Search Results: Tmall
Chinese Whispers: JD.com Reportedly Stops Tencent from Selling on Tmall, and More
The competition hots up for top tech companies, namely Alibaba, JD.com, and Tencent, ahead of China's mid-year shopping festival. Read More
Chinese Whispers: Valentino’s Tmall Pop-up, and More
In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 23-27, 2018. Read More
Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall
There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More
Will Wealthy Shoppers Want to Join Tmall’s Luxury Pavilion Loyalty Club?
Big-spending consumers are being offered exclusive deals, celebrity events, flexible payment, and door-to-door returns when what they really care about is authentic items. Read More
Supermodel Miranda Kerr Launches Organic Beauty Brand on Tmall
KORA Organics is seeking to capitalize on growing interest in natural ingredients, following a trail blazed by the likes of Korean brand Innisfree. Read More
Tmall Will Launch New Luxury Brands Each Month in 2018
Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More
Tmall to Hold China Day During New York Fashion Week
With the event’s see now, buy now strategy, clothes by Li Ning and Edison Chen may be showing in New York City, but they'll be selling in Shanghai and Beijing. Read More
Even Giorgio Armani is Launching an E-commerce Flagship on Tmall
Western luxury brands are eager to join China’s e-commerce platforms. For example, Giorgio Armani will launch a flagship e-tail store on Tmall soon. Read More
How This Social Luxury Shopping Startup Stands Out in a Tmall World
In China’s massive e-commerce market, MyMM uses a playbook of social marketing strategies to target audiences with increasingly diverse needs. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
