Search Results: Tmall
Will Wealthy Shoppers Want to Join Tmall’s Luxury Pavilion Loyalty Club?
Big-spending consumers are being offered exclusive deals, celebrity events, flexible payment, and door-to-door returns when what they really care about is authentic items. Read More
Supermodel Miranda Kerr Launches Organic Beauty Brand on Tmall
KORA Organics is seeking to capitalize on growing interest in natural ingredients, following a trail blazed by the likes of Korean brand Innisfree. Read More
Tmall Will Launch New Luxury Brands Each Month in 2018
Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More
Tmall to Hold China Day During New York Fashion Week
With the event’s see now, buy now strategy, clothes by Li Ning and Edison Chen may be showing in New York City, but they'll be selling in Shanghai and Beijing. Read More
Even Giorgio Armani is Launching an E-commerce Flagship on Tmall
Western luxury brands are eager to join China’s e-commerce platforms. For example, Giorgio Armani will launch a flagship e-tail store on Tmall soon. Read More
How This Social Luxury Shopping Startup Stands Out in a Tmall World
In China’s massive e-commerce market, MyMM uses a playbook of social marketing strategies to target audiences with increasingly diverse needs. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
Is Range Rover’s Tmall Sale of Its New Car Model Just a Marketing Ploy?
Range Rover is selling its latest model, Velar, at its Tmall flagship store, but is it just a marketing ploy or will this be a valid model for carmakers? Read More
Lululemon’s Sales Increased 175 Percent on Tmall in Second Quarter
As Chinese consumers warm up to the concept of fitness and healthcare as luxury, technical athletic gear company Lululemon’s popularity is rising. Read More
Tmall Global Launches Big Data Plan to Ensure Product Authenticity
The cross-border e-commerce site Tmall Global launched a new logistics tracking system on August 8 to track each step of the shipping process on imported goods. Read More
