Search Results: Tmall

KORA Organics is seeking to capitalize on growing interest in natural ingredients, following a trail blazed by the likes of Korean brand Innisfree. Read More

Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More

With the event’s see now, buy now strategy, clothes by Li Ning and Edison Chen may be showing in New York City, but they'll be selling in Shanghai and Beijing. Read More

Western luxury brands are eager to join China’s e-commerce platforms. For example, Giorgio Armani will launch a flagship e-tail store on Tmall soon. Read More

In China’s massive e-commerce market, MyMM uses a playbook of social marketing strategies to target audiences with increasingly diverse needs. Read More

Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More

Range Rover is selling its latest model, Velar, at its Tmall flagship store, but is it just a marketing ploy or will this be a valid model for carmakers? Read More

As Chinese consumers warm up to the concept of fitness and healthcare as luxury, technical athletic gear company Lululemon’s popularity is rising. Read More

The cross-border e-commerce site Tmall Global launched a new logistics tracking system on August 8 to track each step of the shipping process on imported goods. Read More

On August 10, LVMH-owned Spanish luxury label Loewe will make its debut on Tmall's new Luxury Pavilion, for Alibaba's super VIP members. Read More