Search Results: Shiseido
Has China Had Enough Of Celebrity Beauty?
Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
Five C-Beauty Brands You Should Know Beyond Perfect Diary
The C-Beauty space is flooded with a host of newcomers. Here, Jing Daily handpicks five new C-Beauty brands that are loved by Chinese consumers. Read More
Have Chinese Beauty Consumers Changed After the COVID-19 Outbreak?
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More
Is Western Luxury Ready For China’s C2M Model?
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More
Will Makeup Catch Up With Skincare in Post-Pandemic China?
Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More
What is the Future of Fashion Publishing in China?
While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More
How Fashion and Beauty Brands Can Use Bilibili
Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More
The Secrets of Top-Selling Chinese Beauty Brands
As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More
How Mergers Are Changing The Face of China’s Beauty Market
Domestic beauty brands and e-commerce platforms are making it harder for established players to expand in China, so conglomerates are now investing in them. Read More
