Search Results: Salvatore Ferragamo
Will Luxury Brands Win Big on Singles’ Day?
Alibaba and JD.com are battling for luxury shopper attention at this year’s Double 11 shopping extravaganza. Which brands will benefit? Read More
Can Independent Brands Survive Without Luxury Conglomerates?
In tough times, some brands might consider joining a luxury conglomerate. But that might not be the best way to survive in China. Read More
Tencent Launches ‘Famous Products’ To Win Back Luxury Brands
WeChat has just added a new section called "Famous Products" to its six-month-old e-commerce marketplace, Tencent Huiju. Will it succeed? Read More
How Niche Luxury Shoes Became Huge In China
Promising new shoe designers have now made their mark in this changing segment. But how can they maximize the Chinese market? Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Burberry Sales Rebound After Chinese Boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55 percent. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
International Luxury Wins Big at Singles’ Day
Despite the pandemic, China is still spending. This year’s Singles’ Day Shopping Festival broke many records and featured roughly 200 luxury brands. Read More
