Search Results: Prada
Prada’s Shanghai Pop Up Fuses Art and Luxury
As Shanghai tiptoes towards post-pandemic normalcy, comfort food and reunion hold an ever-prominent role in the minds of city residents. Read MorePrada Stays Confident Despite A Rough First Half
Though net revenues fell by 40 percent during the first half of 2020, Prada had recorded high double-digit sales growth in China since April. Read MoreGucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials
Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read MoreGucci, Prada And More Struggle On Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read MoreLiu Ye “Storytelling” Reopens at Fondazione Prada
“Storytelling” is a solo show by the Chinese artist Liu Ye. It includes 35 paintings realized by the Chinese artist from 1992 to the present day. Read MoreIs Prada A Dark Horse In China’s E-Commerce Race?
Prada was late to the online shopping game in China, but its most recent digital steps have been ahead of the curve. What’s behind this change? Read MoreMiu Miu Follows Prada and Launches on Tmall
Prada Group’s digital strategy in China has moved forward, first with Prada, and now with Miu Miu launching on its Tmall flagship store this week. Read MorePrada Sees Double Digit Growth in APAC, Excluding Hong Kong
Prada reports that Hong Kong negatively affected overall APAC growth for 2019, but mainland China remained strong. Read MoreHow Did Chinese Consumers React to Raf Simons Joining Prada
Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read MoreA Stagnant Prada Reckons with A Changing Chinese Customer
Prada’s first-half earnings report indicated that storm clouds are approaching for the brand, particularly in Greater China, with a 2 percent drop. Read More