Search Results: Piaget
Beijing Cracks Down on Fan Culture. Will Brands Pay the Price?
Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
Jing Daily’s Top 5 Articles for 2020
The ongoing COVID-19 crisis dominated 2020. But for the global luxury brands in China, it wasn’t the only story. Here are Jing Daily’s top five articles of the year. Read More
How COVID-19 Changed The KOL Industry In 2020
In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China. Read More
China’s Weak July Could Spell Trouble For Luxury Brands
China announced its total retail sales of consumer goods during July reached $4.64 million (3.22 billion yuan), which was lower than predicted. Read More
Despite Hard Times In Q4, Richemont Is Confident in China And Alibaba
Despite a ripple effect from the COVID-19 pandemic during Q4, Richemont’s Chairman is confident in both the group’s online shift and China’s recovery. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
When Will Hong Kong’s Luxury Retail Market Recover?
Hong Kong’s luxury retail sales plunged at the beginning of 2020 due to the double whammy of social unrest and the COVID-19 outbreak. Will it ever recover? Read More
