Search Results: McKinsey
The Remarkable Strategy Behind Louis Vuitton’s Shanghai Spin-off Show
Jing Daily analyzed how Louis Vuitton is redefining the spin-off show and how its latest initiative can fuel its China business for years. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
JOOR’s Digital Wholesale Model Eyes China Market
As the leading digital platform for luxury wholesale management, JOOR processes over $1.5 billion in wholesale transactions monthly. Read More
PGI Fuels Platinum Jewelry Branding
Platinum Guild International (PGI®) remains steadfast in promoting the use of branded collection strategy to consolidate platinum’s equity. Read More
5 Key Consumer Trends for the Post-COVID-19 Era
COVID-19 continues to transform the way consumers engage with luxury products. But which post-pandemic trends will stick around? Read More
Why China’s Youth Pay For Luxury With Credit
Rising incomes and high consumer confidence have helped boost the China market. But there’s another emerging factor: consumer credit. Read More
6 Reasons Experiential Luxury Will Redefine the Chinese Market
During the pandemic, the value of experiential luxury plummeted by an unprecedented 50 percent in 2020 versus 2019. Now, it’s back with a bang. Read More
Why Chinese Shoppers Aren’t Loyal
Jing Daily finds that Chinese consumer loyalty is to be retained, not lost, but brands aren’t working hard enough. How does your brand shape up? Read More
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
How Can Luxury Brands Earn Cultural Credibility From China’s Gen Z?
As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Read More
