Search Results: McKinsey

COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More

COVID-19 has pushed Chinese investor requirements into more impactful directions like sustainability. What else will allow brands to connect with investors? Read More

Following lockdown, Hermès enjoyed stellar sales in China after reopening. How has it been able to not only weather the COVID-19 crisis — but also thrive? Read More

Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More

Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More

Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More

Environmental concerns are becoming important to young Chinese consumers. But how can brands use sustainable technology to meet this emerging demand? Read More

Considering how badly Western retailers were struggling pre-COVID-19, department stores would be wise to look at China’s “New Retail” model for inspiration. Read More

Voice commerce is fast becoming the future of retail, but there are still some challenges that lay ahead for this exciting technology. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More